Arcane is a consulting firm in data marketing that helps companies boost their growth thanks to its triple expertise in media, data and tech.
We design advanced digital acquisition strategies by exploiting the wealth of 1st party data and optimizing paid levers – SEA & SMA – to accelerate growth. We are convinced that it is essential to leverage proprietary data to make a difference in an increasingly competitive marketing ecosystem, that’s why we develop our own technology – SmartFeeds – and that 30% of our workforce are Data consultants.
Founded in 2016, Arcane is a pioneering company in the exploitation of product feeds, with its Data to Media methodology and proprietary technology, Smartfeeds. Today, innovation is at the core of our methodology, and we support major accounts (Leroy Merlin, KIABI, Rakuten…) in the transformations that are sweeping through the search environment.